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Equity Income Strategy
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This investment strategy can benefit you if you're seeking stable above-average cash flow and long-term growth.

Our portfolio emphasizes companies that offer above average yield, historic growth in dividends, and a demonstrated ability to meet these commitments over time.

 
Characteristics include:
  • Diversification strategy emphasizes income potential over growth
  • Yield targeted at 50% to 125% above the yield of the S&P 500
  • Large well-known companies
  • Likely to be defensive in down markets
  • Designed to experience low turnover
Our Equity Income Strategy features:
  • Proprietary qualitative analysis ranks companies on current yield, future yield adjusted for historical dividend growth, and financial ability to increase dividends.
  • Key comparative factors include a company's historical operating cash flow after capital spending, forward-looking expense estimates, and payment of preferred dividends.
  • Consideration given to other criteria such as potential liabilities (i.e. legal expense, pension status), management strength, quality of business, anticipated competitive advantage, and the potential to benefit from secular trends.
  • Leverages the Equity Income Strategy through common universe of high quality, financially strong companies as well as stock selection employed for the Core Model Portfolio for companies that meet the requirements of the Equity Income Portfolio.
 
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Call BB&T Asset Management at 919-716-9070

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BB&T Complete Client Protection
Investment advisory services are available through BB&T Asset Management, Inc., a subsidiary of BB&T Corporation. Securities and other investments held in investment management or investment advisory accounts at BB&T Asset Management, Inc. are not deposits or other obligations of BB&T Corporation, Branch Banking and Trust Company or any other bank or savings institution, are not guaranteed by Branch Banking and Trust Company or any other bank, are not insured by the FDIC or any other government agency, and are subject to investment risk, including possible loss of principal invested.