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Investment Management Process
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BB&T Asset Management offers you sound, experienced portfolio management, combined with the advantages of having the resources of one of the nation's strongest and most stable financial institutions at your disposal. We work closely with individuals, corporations, governmental agencies and nonprofit institutions to build portfolios based on your goals, timelines, risk tolerance, and other specifications.
 
When building a portfolio, our criteria include a company's strength of management, the quality of its business, and the potential risks and rewards in economic, sector, industry, and company-specific issues and trends.

We offer:
  • Portfolios constructed by teams of investment professionals.
  • Separately managed accounts to gain tax advantages.
  • Asset allocation aimed at diversification.
  • Measured decisions in the choice of investments, in each asset and each asset class.
  • Active portfolio management to maintain your target balance of risk and return.

Our Process:

  • We bring a rational, fact-based discipline to the investment process.
  • We select securities using a fundamental approach that builds on original research.
  • Valuation is critical to our process.
  • Our strength lies in our ability to discover undervalued securities and to connect the dots before the market does.
  • Our goal is to apply a comprehensive, logical, and transparent investment process and deliver superior, risk-adjusted returns.

BB&T Asset Management, Inc. is a registered investment adviser and subsidiary of BB&T Corporation. Contact BB&T Asset Management at 919-716-9070 to see how we can help you meet your financial goals.

 
Contact us by Phone
Call BB&T Asset Management at 919-716-9070

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Copyright © 2008, Branch Banking and Trust Company. All Rights Reserved.

BB&T Complete Client Protection
Investment advisory services are available through BB&T Asset Management, Inc., a subsidiary of BB&T Corporation. Securities and other investments held in investment management or investment advisory accounts at BB&T Asset Management, Inc. are not deposits or other obligations of BB&T Corporation, Branch Banking and Trust Company or any other bank or savings institution, are not guaranteed by Branch Banking and Trust Company or any other bank, are not insured by the FDIC or any other government agency, and are subject to investment risk, including possible loss of principal invested.