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Investment Strategies
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We realize that you're a unique individual, and your investment needs are also unique. Your investment strategy should fit your goals, be built around a level of risk that you are comfortable with, and be aimed at producing the rewards you desire. BB&T Asset Management has assembled the people, expertise and infrastructure to offer a full range of investment strategies.
 
Fixed Income Strategies
Consider either a Taxable or Non-Taxable Fixed Income Strategy if you are seeking steady returns and portfolio stabilization through investment in high-quality bonds.
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Balanced Strategy
If your investment needs include both the growth potential of stocks and the stability of bonds, BB&T can offer our proprietary method of allocating assets to help you achieve a balanced portfolio.
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Value Equity Strategy
A Value Equity Strategy focuses on the potential for building wealth over the long term, through stocks whose intrinsic worth is greater than its current market value. We offer Large, Mid, and Small Cap Value Equity Strategies.
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Growth Equity Strategy
These strategies approach the potential for accelerated growth of capital through stocks of dynamic companies whose growth is outpacing the market. We offer Large, Mid, and Small Cap Growth Equity Strategies.
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International Equity Strategy
Our International Equity Strategy can help if you're looking for foreign investment opportunities in established, growing companies in developed and emerging markets.
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Core Equity Strategy
This strategy focuses on a stable portfolio of leading, well-managed companies at attractive valuations.
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Special Opportunities Equity Strategy
This strategy focuses on a concentrated portfolio of well-managed companies at attractive valuations.
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Equity Income Strategy
This strategy seeks above average income production through a portfolio of companies that offer stable, robust, and growing dividends with the added benefit of long-term growth of principal.
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Call BB&T Asset Management at 919-716-9070

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BB&T Complete Client Protection
Investment advisory services are available through BB&T Asset Management, Inc., a subsidiary of BB&T Corporation. Securities and other investments held in investment management or investment advisory accounts at BB&T Asset Management, Inc. are not deposits or other obligations of BB&T Corporation, Branch Banking and Trust Company or any other bank or savings institution, are not guaranteed by Branch Banking and Trust Company or any other bank, are not insured by the FDIC or any other government agency, and are subject to investment risk, including possible loss of principal invested.