Learn to evaluate business ideas using market research. Through case studies, this presentation demonstrates how to gain the right industry knowledge, how to study competitors, and how to test your ideas with the public.
View Conducting a Market Analysis >>
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This workshop provides instructions on writing a business plan. Topics include drafting the executive summary and marketing plan, explaining your competitive advantage, and including supporting documentation.
View Developing a Business Plan >>
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Learn how to create a customer profile and customize your marketing plan to those customers. Discover how to better understand your market based on demographics, psychographics and behavior characteristics.
View Targeting Your Market >>
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The market is constantly changing. This two-part presentation demonstrates how an agile company can use change to its advantage. Topics include branding, innovation, diversification, and creating an environment receptive to change.
View Maintaining an Agile Company >>
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Different from a business plan, a strategic plan is a guide for achieving a specific result, such as a sales or employee retention goal. Learn the steps, including drafting a mission statement, defining objectives, and devising an action plan.
View Creating a Strategic Plan >>
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Before you can gain an advantage over your competitors, you need to know who they are and what they offer. Learn how to analyze the competition to expose opportunities and properly position your company in the marketplace.
View Analyzing Your Competition >>
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Learn strategies for gaining the competitive edge. This workshop shows you how to define the features and benefits of your company and compare them to your competitors' to discover new and better ways to serve your customers.
View Creating a Competitive Advantage >>
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It takes more than an educated guess to correctly price a product. This workshop shows you how to use pricing models, based on your customers' expectations and your competitors' prices, to determine the value of your products.
View Pricing Your Products and Services >>
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This workshop covers the pros and cons of commonly used company structures, such as partnerships and corporations. Topics include tax implications of different structures, protective measures, and answers to basic legal questions.
View Determining Your Company's Legal Structure >>
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Learn how to legally protect your intellectual property, including assets as different as a logo and a fabricating process. This workshop covers required forms and procedures and how to develop a strategy for your company.
View Protecting Your Business with Patents, Copyrights, and Trademarks >>
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