In recent years the Hispanic community in the United States has enjoyed explosive growth. According to the 2010 U.S. Census, Hispanics now are the largest minority group in the country, comprising 16.3% of the population, a 43% increase since the 2000 census.
Recognizing this trend, in 2002 BB&T launched a corporate-wide initiative to welcome the Hispanic community and demonstrate our loyalty to Hispanic clients. Included in this effort was the establishment of Multicultural Banking Centers, designed to serve the unique needs of this community. We also launched a Spanish language version of Phone24, our client service support line at 800-BANK-BBT, and hired Spanish-speaking customer support representatives to ensure personal service for all of our clients. We also launched a Spanish language informational page called BBT Vecino.
BB&T is committed to partnering with key Hispanic organizations throughout our footprint, and our employees have been recognized for their meaningful work in the community. For instance, in 2010, BB&T was recognized by the Georgia Hispanic Chamber of Commerce for community service participation. BB&T is also a participant in the 2011 US Hispanic Chamber of Commerce annual convention, sponsoring the supplier diversity forum to help connect Hispanic-owned small businesses to large corporate buyers. By partnering with Hispanic organizations and communities, BB&T helps share financial knowledge in a culturally aware manner.
In addition to the above efforts, BB&T offers several innovative products and services:
The EnvíoFácil/EasySend Money Transfer Card is a prepaid card that allows people living in the United States to send money to family and friends in their home country. This safe and affordable service is available at all BB&T branch locations.
BB&T, Freddie Mac, and CRA-NC have partnered to create Nuestro Barrio, a DVD series that addresses financial literacy with a focus on homeownership. The Nuestro Barrio series is the recipient of the 2007 Homes4NC Affordable Housing Achievement Education Award.
BiBi CD Series
To assist recent immigrants with their adjustment to life in the United States, we developed the BiBi audio CD series, comprised of nine Spanish-language CDs. The BiBi CDs follow the telenovela, or soap opera, style of narrative, offering essential information on topics such as emergency preparedness, health care, education, job hunting, and basic banking procedures. These free CDs are available throughout the BB&T branch network, and are available for download on BBT Vecino and iTunes.