Our multicultural markets are a striking example of understanding and meeting the needs of our clients. In a reflection of the burgeoning growth of the Latino, African-American and Asian-American populations—one-third of the US population in 2012—we increased our multicultural financial centers by 35%, to 350. Our associates are culturally conversant, but language is just the beginning. Treating people with respect is an underlying tenet, which often means meeting our clients where they are—in their churches, community centers and workplaces.
Like the nation’s shifting demographics, our multicultural program is constantly evolving. But what remains steadfast is our commitment to clients, businesses and organizations in the multicultural communities we serve.