BB&T Intellectual Capital

It takes a lot to lead a business

Being a successful and effective leader begins with your growth—professionally, personally and financially.

Learn from our intellectual capital to make more informed business decisions

  • Reduce Your Company's Tax Bill Through Capital Investment
    The Tax Cuts and Jobs Act of 2017 enhances tax-deduction strategies for companies considering capital investments. Companies can take advantage of the law's provisions regarding bonus depreciation and the application of Section 179 of the Internal Revenue Code.
  • S or C Corp Status?
    The 2017 Tax Cuts and Jobs Act (TCJA) brought lower tax rates and liabilities to many individual taxpayers and businesses. However, the law also has called into question the traditional value proposition for S corporation (S corp) status for many closely held companies.
  • Short-term investing: Maximizing the return on available cash
    After an extended series of short-term interest rate hikes and changes in regulations governing money market funds, savvy financial professionals are now evaluating ways to optimize the use of cash accordingly.
  • Time to sell your business?
    An abundant supply of capital, a growing economy with historically low interest rates, and ready buyers have created a seller’s market in business mergers and acquisitions.
  • Exploring the ESOP opportunity
    An employee stock ownership plan (ESOP) can be a winning strategy for your business, but misconceptions about these plans could cause you to miss out on their potential advantages.
  • Going global
    Trading internationally can be a crossroads for a growing business. A key is finding a financial partner to help you navigate issues like tariffs, currency exposure, logistics and payment security.
  • Managing interest rate risk with swaps
    In an environment with the potential for rising interest rates, companies who rely on funding with floating-rate loans may be able to limit their exposure with an interest rate swap.


The BB&T Leadership Institute offers leadership programs and organizational consulting services to companies nationwide. BB&T is pleased to provide insights from their credentialed staff of consultants.

  A leader's guide to change management

Many corporate change initiatives ultimately fail despite good intentions.

  Winning with talent

An insightful business strategy can't succeed if the right people aren't in the organization to execute it.

  Effective team building

Lack of group processes and challenging group dynamics can undermine a team's performance and prevent it from reaching its potential.

Personal financial management

In conjunction with our Wealth division, BB&T is pleased to provide content especially useful for business owners.

  Planning a successful future for your family business enterprise

An effective succession plan is far more than the selection of a successor. It also includes ongoing leadership development and communications to help avoid unnecessary conflicts and to meet the needs of both the business enterprise and family members.

  Protecting the future of your business

While making sure their current strategies are on target and operations are in sync, business owners also should look beyond today to ensure that plans and processes are in place to protect the long-term best interests of their companies and their families.

BB&T Treasury Services podcasts

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The BB&T Leadership Institute ( in a new tab)), a subsidiary of BB&T Corporation, provides leadership development and human resources programs and consulting to help companies and organizations build leadership capacity and reach performance goals.

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Services provided by the following affiliates of Truist Financial Corporation: Banking products and services, including loans and deposit accounts, are provided by SunTrust Bank and Branch Banking and Trust Company, both now Truist Bank, Member FDIC. Trust and investment management services are provided by SunTrust Bank and Branch Banking and Trust Company, both now Truist Bank, and SunTrust Delaware Trust Company. Securities, brokerage accounts and /or insurance (including annuities) are offered by SunTrust Investment Services, Inc. and BB&T Securities, LLC, and P.J. Robb Variable Corp., which are SEC registered broker-dealers, members FINRA, SIPC, and a licensed insurance agency where applicable.  Investment advisory services are offered by SunTrust Advisory Services, Inc., GFO Advisory Services, LLC, BB&T Securities, LLC, Sterling Capital Management, LLC, Precept Advisory Group, LLC, and BB&T Institutional Investment Advisors, Inc., each SEC registered investment advisers.  BB&T Sterling Advisors, BB&T Investments and BB&T Scott & Stringfellow are divisions of BB&T Securities, LLC.   Mutual fund products are advised by Sterling Capital Management, LLC. Mortgage products and services are offered through SunTrust Mortgage, a tradename for SunTrust Bank now Truist Bank.

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"SunTrust Advisors" may be officers and/or associated persons of the following affiliates of Truist Financial Corporation: SunTrust Bank now Truist Bank, our commercial bank, which provides banking, trust and asset management services; SunTrust Investment Services, Inc., a registered broker-dealer, which is a member of FINRA and SIPC, and a licensed insurance agency, and which provides securities, annuities and life insurance products; SunTrust Advisory Services, Inc., a SEC registered investment adviser which provides Investment Advisory services.

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Branch Banking and Trust Company is now Truist Bank. Learn more.

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