5 Real Estate Influencers Worth Following

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Discover inspiration for generating leads, developing marketing plans and more by taking notes from those who do it best.

The real estate industry is full of well-known movers and shakers who understand how to achieve success in a changing marketplace. If you seek business advice, information on market trends or tips to increase your reach, be sure to follow these five influential real estate experts.

1. Tom Ferry: For motivation and lead generation

From a classic rags-to-riches story, Tom Ferry is now a highly successful real estate educator, business coach and motivational speaker. He believes a high-earning business is all about the number of leads you’re generating. In addition to hosting large training and leadership events from coast to coast, he shares his tips and tricks for lead generation and growing a successful real estate business on:

2. Katie Lance: For marketing and social media

Named by Inman as one of the top 100 Most Influential Real Estate Leaders, Katie Lance of Katie Lance Consulting gives real estate agents much-needed insight into the world of effective marketing. She’s a whiz at content development and social media strategy, working with big names such as Sotheby’s and Realtor.com. From generating leads via LinkedIn to creating a custom target audience for Facebook ads, she has a wealth of knowledge that many could benefit from. Follow her on:

3. Gary Keller: For inspiration and industry insights

At the helm of the nation's largest real estate franchise by agent count, Gary Keller of Keller Williams Realty is also a bestselling author and considered to be one of the most influential people in real estate. In addition to sharing training resources and knowledge to guide real estate agents and investors towards unprecedented success, he is also a motivational speaker. Grab plenty of inspiration and helpful industry information by following him and Keller Williams Realty on:

4. Amy Chorew: For tech and branding

As the vice president of learning for Better Homes and Gardens Real Estate and a former Realtor® herself, Amy Chorew understands the challenges inherent with establishing a thriving real estate business. From utilizing the right type of tech to improving your branding and upping your social media game, she offers plenty of helpful articles and tips on:

5. Stefan Swanepoel: For trends and industry insights

As a New York Times best-selling author, speaker and trusted adviser to CEOs and top real estate leaders, Stefan Swanepoel has a deep understanding of what makes the industry tick. His yearly edition of the Swanepoel Trends Report is a trusted resource offering the top residential real estate trends, challenges and opportunities all agents should pay attention to, along with tech insight to help grow your business. Get a front row seat to his extensive knowledge on:

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