Learning & Insights

Writing a job description to attract the best talent

As a small business owner, hiring the right people at the right time to build and grow your team is essential. Consider these tips as you write a job description to attract the best talent for your business.

Determine what your business needs

Make an overall list of everything needed in all job roles at your business. As you make your list, you'll begin to see exactly which positions you need to fill and how many jobs you should advertise.

Make the job title match the job

Nothing's worse than applying for a job you think is one thing only to find out it's something completely different—and you're not qualified. Make sure the job title reflects the actual work the employee will be doing. Don't get clever with this, or you may not get the best applicants.

Describe what a person in this job would do regularly

Write a brief paragraph with an overall description of the job. List minimum job skills and qualifications needed, including education, a required certification or license, preferred years of experience, interpersonal skills and any other relevant job requirements.

Be sure to include ongoing responsibilities as well as those that may arise occasionally on a weekly, monthly or quarterly basis. Define how much collaboration is required with customers and co-workers and what it entails. Also include how much travel, if any, is involved.

Briefly describe your business

You should include an overview of your business with a link to your website and social media. State your organization's values, mission and vision. Describe the type of people who work at your company as well as any special or unique perks you offer.

Doing this will help you attract like-minded candidates who value what your company offers.

Be clear and specific, yet conversational

Use well-defined and relevant keywords in your job description so applicants can connect their skill-set with your job posting when searching online. Try to write as though you're having a conversation with someone, and make sure what you say truly reflects your business. Before posting your job online, read the description and ask yourself if it's a position you'd apply for.

Be mobile

In today's market, most job listings will be viewed first on a mobile device. Be sure the format you use to create your job listing is mobile-friendly and includes clear, concise descriptions and headings.

Proofread your job description

Always proofread your job listing to make sure there are no misspelled words or grammatical errors. At a bare minimum, use spellcheck. If you don't feel confident proofing your own work, ask someone you trust to do it for you.

Be unique

Try to avoid overused expressions such as "fast-paced environment" or "highly motivated self-starter." Focus on unique characteristics that reflect the position you're advertising—as well as your business—to attract candidates who will be committed to your mission and vision and take their roles seriously.

Find what works for your business

Using these suggestions will point you in the right direction for creating a clear, high-quality job description. As you write more job descriptions, you'll find unique and effective ways to find the talent you need for your business.

Ready to explore?

The information provided is not intended to be legal, tax, or financial advice. BB&T hopes you find this information useful but we cannot guarantee that it is accurate, up to date, or appropriate for your situation. You should consult with a qualified attorney or financial advisor to understand how the law applies to your particular circumstances or for financial information specific to your personal or business situation.

Branch Banking and Trust Company, Member FDIC.