Value Added Reseller Program

Create opportunities for your business and your clients

We can help you expand your offerings, attract new clients and build your cash flow.

Provide value above and beyond the competition

We partner with software resellers across a wide range of industries to bring our clients the best in quality and service with our Value Added Reseller (VAR) Program.


  • Designated relationship manager for ongoing support
  • Trained, in-house customer service
  • Firewall installation and maintenance to protect your data
  • Encryption for securely transmitting cardholder data and sensitive information across public networks
  • Partnership with a bank that has one of the largest completely bank-owned merchant portfolios


  • Enjoy security and cutting-edge processing solutions at affordable rates
  • Get valuable exposure to a new source of referrals through our community-driven banking network

BB&T Merchant Assurance Program

In an ever-changing world of business products and services, it's challenging to keep up with the latest trends while running a business. That's why we created the BB&T Merchant Assurance Program for our small business clients—we want to make sure you always get the best solution at the best pricing for your unique business needs. And if you get a better offer, we'll provide a comparable solution (one per year) or waive the early termination fee should you choose to close your account.

To have our team review a written offer you've received, please contact us at 877-672-4228 Monday through Friday, 8:30 am to midnight ET; Saturday, 10:30 am to midnight ET; or by email at

Ready to get started?


Talk with a merchant sales consultant.

By email

Request maintenance on your existing merchant account.

By phone

Client support representative:

VAR relationship manager:

Related services

Merchant Services Payment Processing & Reporting

From mobile points of sale to credit card terminals, reporting tools and security, we've got you covered.

Security and Compliance

It's important to know your PCI DSS security obligations and how to validate your compliance.

BB&T Merchant Services are subject to business type and credit approval.

Branch Banking and Trust Company, Member FDIC.