Value Added Reseller Program

Create opportunities for your business and your clients

We can help you expand your offerings, attract new clients and build your cash flow.

Provide value above and beyond the competition

We partner with software resellers across a wide range of industries to bring our clients the best in quality and service with our Value Added Reseller (VAR) Program.


  • Designated relationship manager for ongoing support
  • Trained, in-house customer service
  • Firewall installation and maintenance to protect your data
  • Encryption for securely transmitting cardholder data and sensitive information across public networks
  • Partnership with a bank that has one of the largest completely bank-owned merchant portfolios


  • Enjoy security and cutting-edge processing solutions at affordable rates
  • Get valuable exposure to a new source of referrals through our community-driven banking network

BB&T Merchant Assurance Program

Our goal is to give you peace of mind from knowing we've tailored a solution to meet the evolving needs of your business. Both technology and cardholder expectations are advancing at a more rapid pace than ever before. For that reason, we recommend a periodic review of your relationship to ensure a seamless payment experience for your customers while you receive the benefits of our solutions and experience.

To have our team review your relationship with BB&T or another provider, please contact us at 877-672-4228 Monday through Friday, 8:30 am to midnight ET; Saturday, 10:30 am to midnight ET; or by email at

Ready to get started?


Talk with a merchant sales consultant.

By email

Request maintenance on your existing merchant account.

By phone

Client support representative:

VAR relationship manager:

Related services

Merchant Services Payment Processing & Reporting

From mobile points of sale to credit card terminals, reporting tools and security, we've got you covered.

Security and Compliance

It's important to know your PCI DSS security obligations and how to validate your compliance.

BB&T Merchant Services are subject to business type and credit approval.

Branch Banking and Trust Company, Member FDIC.

New York City residents: Translation or other language access services may be available. When calling our office regarding collection activity, if you speak a language other than English and need verbal translation services, be sure to inform the representative. A description and translation of commonly-used debt collection terms is available in multiple languages at

Branch Banking and Trust Company is now Truist Bank. Learn more.

BB&T and SunTrust have merged to become Truist. Both institutions will continue to offer independent product lines for a period of time. This may include differing underwriting guidelines, product features, terms, fees and pricing. Our friendly teammates at your local SunTrust branches will be happy to walk you through their respective products. You can also learn more by contacting them at 800-SUNTRUST or

BB&T Complete Client Protection

about Truist Bank