Business Transition Planning

What will the next generation of your business look like

Prepare for the next phase of your life

You've invested a lot of time and energy into making your business a success. Now it's time to start thinking about the next step—both in your life and in the life of your business. Whether you're planning to transition your business to a family member, sell to a third party, or sell to a partner, having a clearly-defined plan in place can increase the likelihood of ensuring a successful transition.

Our business transition planning platform is designed to address the multitude of financial impacts a business owner may face, or is currently managing, in anticipation of a transition from the business. BB&T's planning professionals partner with you and your business advisory team to form solutions most appropriate to your needs and values. By evaluating all the alternatives for disposition, we work to maximize the ultimate value of the business.


We begin by listening to you and considering key questions such as:

  • What should my transition timeline be?
  • How much capital do I need to ensure my family's financial destiny and legacy?
  • To whom do I want to transfer my business?
  • How do I begin the transition of my business and still maintain control?
  • How do I retain valued employees, thereby ensuring their employment with the business after my transition?
  • How do I protect key employees and others who have contributed to my success?


The combined planning analysis will encompass recommendations regarding the following elements:

  • Personal financial needs assessment
  • Evaluation of multiple sale or succession strategies
  • Preserving, protecting and promoting business value
  • Guidance on transferring control to successor management
  • Estate, asset and wealth preservation planning
  • Coordination of the implementation process and ongoing guidance


A successful transition includes the following critical components:

  • Personal wealth and estate planning – Illustrating the impact of business transition options and timing on goals
  • Disposition decision – Facilitating the analysis for the sale or transfer of the business and transition timeframe
  • Maximizing and protecting business value – Calculating value using sound methodologies across key metrics, comparing against the industry and ensuring processes are in place to enable the desired results
  • Asset protection and risk management – Safeguarding your business and personal property from future creditors or claims by having the right documents and business structure in place
  • Contingency planning – Preparing a "Plan B" with appropriate legal documents and risk management programs in the event of unforeseen circumstances
  • Ownership and transfer of your business interests – Identifying the skills and expertise needed from successors, formulating your exit timeline and helping to prepare family members

Simplify your increasingly complex financial life

As your responsibilities increase, so do the intricacies of your financial needs. Peace of mind comes from knowing a dedicated team of professionals is working together to keep you on the right path—your path.

Our four-step approach begins with in-depth conversations and results in an integrated action plan that grows and matures as your financial needs and objectives change.

Step 1: Assess your needs

We invest the time up front to fully understand your current situation, goals for the future, the people and causes you care about, and how you want to use your assets.

Step 2: Structure your plan

Based on the information you share, we review your goals, resources, priorities and areas of focus to create a highly customized, fully integrated financial strategy as distinctive as you.

Step 3: Assemble your team

You're supported by a dedicated team of BB&T specialists representing each area of financial expertise. Each member brings specialized knowledge and insights to optimize resources and enhance outcomes.

Step 4: Monitor your results

As part of our long-term commitment to you, we continuously monitor your plan's performance, recommend adjustments as needed, and meet with you on a regular basis.

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Integrated services

Your BB&T Wealth advisor will help you create a comprehensive, strategic plan to integrate and coordinate your banking, credit, investments, risk management, and trust and estate planning services.

Personal Financial Planning

Stay on track with a plan designed to account for all of your financial needs—both today and in the future.

Risk Management

Learn how to protect your wealth with insurance options that suit your needs.

Strategic Credit

Find out how you can use credit to your best advantage while benefiting from relationship discounts and customized pricing solutions.

Trust and Estate Planning

Understand your options for building and protecting your legacy with estate planning, charitable gifting and trust services.

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Only deposit products are FDIC insured.

Traditional banking services are provided by Truist Bank, Member FDIC.

Investment and Insurance Products:
• Are not FDIC or any other government agency insured • Are not bank guaranteed • May lose value

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Services provided by the following affiliates of Truist Financial Corporation: Banking products and services, including loans and deposit accounts, are provided by SunTrust Bank and Branch Banking and Trust Company, both now Truist Bank, Member FDIC. Trust and investment management services are provided by SunTrust Bank and Branch Banking and Trust Company, both now Truist Bank, and SunTrust Delaware Trust Company. Securities, brokerage accounts and/or insurance (including annuities) are offered by Truist Investment Services, Inc. (d/b/a SunTrust Investment Services, Inc.) and P.J. Robb Variable Corp., which are SEC registered broker-dealers, members FINRA, SIPC, and a licensed insurance agency where applicable. Investment advisory services are offered by Truist Advisory Services, Inc. (d/b/a SunTrust Advisory Services, Inc.), GFO Advisory Services, LLC, Sterling Capital Management, LLC, and Precept Advisory Group, LLC, each SEC registered investment advisers. Sterling Capital Funds are advised by Sterling Capital Management, LLC. Mortgage products and services are offered through SunTrust Mortgage, a tradename for SunTrust Bank now Truist Bank. Life insurance products are offered through Truist Life Insurance Services, a division of Crump Life Insurance Services, Inc., AR license #100103477, a wholly owned subsidiary of Truist Insurance Holdings, Inc.

"Truist Advisors" may be officers and/or associated persons of the following affiliates of Truist Financial Corporation: SunTrust Bank now Truist Bank, our commercial bank, which provides banking, trust and asset management services; Truist Investment Services, Inc., a registered broker-dealer, which is a member of FINRA and SIPC, and a licensed insurance agency, and which provides securities, annuities and life insurance products; Truist Advisory Services, Inc., an SEC registered investment adviser which provides Investment Advisory services.

Comments regarding tax implications are informational only. Truist and its representatives do not provide tax or legal advice. You should consult your individual tax or legal professional before taking any action that may have tax or legal consequences.

Truist Wealth, International Wealth, Center for Family Legacy, Business Owner Specialty Group, Sports and Entertainment Group, and Legal and Medical Specialty Groups are marketing names used by affiliates of Truist Financial Corporation.

Truist Securities is the trade name for the corporate and investment banking services of Truist Financial Corporation and its subsidiaries, including Truist Securities, Inc., member FINRA and SIPC.

McGriff Insurance Services, Inc., and McGriff Seibels & Williams, Inc., are subsidiaries of Truist Insurance Holdings, Inc.

The information provided should not be considered as tax or legal advice. Please consult with your tax advisor and/or attorney regarding your individual circumstances.

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Branch Banking and Trust Company is now Truist Bank. Learn more.

BB&T and SunTrust have merged to become Truist. Both institutions will continue to offer independent product lines for a period of time. This may include differing underwriting guidelines, product features, terms, fees and pricing. Our friendly teammates at your local SunTrust branches will be happy to walk you through their respective products. You can also learn more by contacting them at 800-SUNTRUST or

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